Hi; I'm Cay.
After 15 years building marketing systems for Fortune 500 companies—launching campaigns that generated millions in revenue and scaling operations from startup to IPO—I realized something was missing. You know the corporate type: endless meetings, billionaires arguing over shade-of-blue logos, "synergy" getting tossed around like confetti. I left because none of it mattered.
What matters? The businesses that actually show up in their community. The bookstore owner who knows every regular by name. The brewery that experiments with small-batch IPAs just because they can. The tattoo shop, the florist, the ceramicist, the family diner, the dog groomer, the bike repair shop. The weird, local, independent ones. That's who I work with.
Why it matters
The internet is drowning in fake brands selling the same products from the same warehouses. Most of them couldn't care less about their customers. You're not like that. You care about what you make, who you serve, and how you do it. That's your unfair advantage—and that's the story I help tell.
I've helped independent bookstores increase foot traffic by 40%, local breweries build waiting lists for new releases, and family diners turn first-time visitors into weekly regulars. The same strategic thinking that worked for Fortune 500 companies works even better for businesses with soul.
Why social media alone won't cut it
Social media is chaos. Try to run it yourself and you either:
Burn out trying to do everything, or
End up posting memes that don't even match what you sell.
That doesn't grow a business. In my experience building marketing systems for hundreds of businesses, I've learned that sustainable growth comes from a real story and a marketing funnel built around your actual voice.
How I work
Unlike agencies that assign junior staff to your account, you work directly with someone who's built proven marketing strategies for companies from startup to IPO. Frame & Function isn't a bloated agency—it's me, plus the network I've built from 15 years of scaling creative teams that delivered measurable growth. I bring in specialists only when they're needed, so you get expert work without the giant agency bill.
The goal is simple:
Make your business sound like you (not a stock template)
Build systems that actually grow revenue over time
Help you spend less energy chasing trends, more energy running your business
Let's start small
The same strategic approach I used to scale marketing at Fortune 500 companies now helps independent businesses compete with the big guys.
I offer a free marketing audit + consultation. You'll get:
A clear-eyed look at how your current marketing stacks up
A no-BS action plan for growth
Zero pressure—take it or leave it
frame+function
frame+function
The Peculiar Problem of Local Business Content
In a forgotten corner of Olympia, a solitary woodworker labors over a chair that no algorithm will ever recommend. The air is heavy with sawdust, coffee fumes, and the faint sound of a radio playing old country music through static. Each stroke of the chisel is an act of devotion to a tree that once reached toward the sky; now it waits to cradle the weight of some stranger’s body.
And yet, only a few miles away, IKEA sells endless replicas of furniture that was never alive, birthed instead from compressed dust and glue. Their warehouses are vast cathedrals of despair, lit by fluorescent suns that never set. People wander these aisles with carts, convinced they are choosing freely, but their decisions were scripted years ago by committees of marketers who know how to trigger memories of childhood kitchens that never existed.
The artisan believes the work will speak. But wood does not speak. Silence is its nature. It requires a translator—someone to carry its meaning into a language the world understands, a language written in images and feelings, broadcast into the void of feeds and timelines.
This is not about good or evil, nor talent or passion. It is about who has learned to weaponize story and who has not. Corporations spend billions to make emptiness feel like belonging. A single artisan stands no chance without someone to amplify what already exists: authenticity.
We are translators. We take the absurd beauty of real craft and give it a signal strong enough to cut through the static. Without that translation, the chair, the bread, the wine—all of it vanishes into obscurity, and the void wins.
How We Turn Chaos Into Strategy
Discovery Phase: We begin with extensive conversations about your business that go far beyond target demographics and revenue goals. What problems do you solve that your customers didn't know they had? Which aspects of your work bring you genuine satisfaction? What customer transformations make you proud of what you've built? These conversations reveal content opportunities that surface-level business analysis misses entirely.
Production Phase: Monthly filming sessions at your location during actual business operations, capturing authentic interactions rather than staged performances. Professional editing that maintains your voice while optimizing content for platform-specific technical requirements and cultural expectations. Strategic content calendar development that aligns with local events, seasonal patterns, and business objectives rather than national marketing trends.
Optimization Phase: Performance analysis focused on business impact rather than social media metrics that don't correlate with revenue growth. Regular strategy adjustments based on customer feedback, community engagement patterns, and actual results rather than theoretical best practices. Continuous testing of new content formats and distribution channels to maintain relevance as platforms and customer preferences evolve.
About our brand
Why Frame+Function Exists (A Personal Manifesto)
Frame+Function was founded on the radical premise that local businesses deserve marketing that matches their actual personalities rather than generic templates designed by people who have never met their customers.
I am queer, nonbinary, and committed to working with businesses that treat all humans with dignity and respect. This isn't political positioning; it's practical reality. Businesses that understand diversity create more interesting content because they serve more interesting communities.
Our Operating Philosophy: Local businesses should never have to choose between professional marketing and authentic personality. Generic content strategies fail local brands because they ignore the specific cultural contexts that make local businesses valuable in the first place. Effective marketing for local brands requires understanding not just demographics but actual community dynamics, seasonal patterns, and regional communication preferences.
Why Washington State: Pacific Northwest business culture rewards authenticity, values sustainability, and appreciates businesses that contribute to community wellbeing rather than just extracting profit. These values align with content strategies that emphasize genuine relationship building over manipulation-based marketing tactics.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!